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When possible, schools should endeavor to make it easy to donate directly from the app. Additionally, navigation must be intuitive and efficient. Top apps also provide compelling reasons for alumni to visit the app, including directories and information on alumni discounts. This report identifies several best practices related to alumni apps.


Social media has grown from an afterthought to a key component in alumni outreach, allowing schools to reach out and stay in touch with their graduates. Facebook offers a flexible outlet for alumni outreach and development offices to reach their university communities. This white paper examines the best practices in Facebook-based alumni outreach.


This research examines the relationship between graduates and their alma mater as well as to distinguish their current donating behavior. Corporate Insight looked to understand the opinions graduates have regarding how they are treated as alumni. This research also includes where the alma mater ranked against other causes like charities and other types of philanthropy. To accomplish this, Corporate Insight surveyed students who have received an Undergraduate degree from a list of 187 major college universities. 1,100 respondents (from 168 different schools) conducted an online survey using Qualtrics’s consumer panel. Interviews were done from October 7th – October 9th.


School must employ magazines as an effective method of outreach to alert alumni and supporters about recent news, upcoming events and sparking increased donations. This report examines the hard-copy magazines available for eight schools covered by the Alumni Monitor coverage group.


The rapid change of communications offers opportunities and threats to the future of alumni magazines. The most effective magazines inform, entertain and engage readers of all audiences. All supporters, not just alumni, should have the option to subscribe to the print publication. This Alumni Monitor report reviews nine hard-copy magazines with an emphasis on design and availability, content, promotions and advertisements.


Alumni volunteers serve as useful representatives for a university and college, helping to plan and coordinate events, programs and initiatives. Opportunities vary by school, but when it comes to volunteering, institutions should follow two simple ideas: make it easy and recognize volunteers. In this brief, Corporate Insight presents four best practices on alumni volunteerism, drawing from our Alumni Monitor Updates, which tracks 45 schools from a wide range of endowment sizes.


Create a One-Stop Shop: Integrate Private Alumni Site into Main Site  The most effective alumni websites not only offer an online alumni community or platform but integrate the private features and resources into the main alumni site, which is publicly accessible.Responsive Design Matters: Improve Multi-Platform Device Usage  Responsively-designed websites are necessary to provide an optimal viewing experience for users, as the design feature reduces the need to resize screens and unnecessary scrolling. This brief examines alumni association website design best practices.


Alumni associations must constantly be up to date with the latest trends and innovations in social media and mobile. This report offers a glimpse at the strategies leading colleges and universities are using to align and coordinate outreach and campaigns across a range of new platforms and sub-segments of their alumni bases.

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