A New Era of Alumni Magazines
A Survey of Hard-Copy Publications
School must employ magazines as an effective method of outreach to alert alumni and supporters about recent news, upcoming events and sparking increased donations. This report examines the hard-copy magazines available for eight schools covered by the Alumni Monitor coverage group.
When possible, schools should endeavor to make it easy to donate directly from the app. Additionally, navigation must be intuitive and efficient. Top apps also provide compelling reasons for alumni to visit the app, including directories and information on alumni discounts. This report identifies several best practices related to alumni apps.
Schools must leverage alumni milestones to improve alumni development. From our review of alumni websites, common milestone celebrations include designated microsites, promotional logos, custom hashtags and contest giveaways. This brief presents five alumni milestones from schools within the Alumni Monitor coverage group as well as other universities that surpassed their 100,000 alumni mark.
Twitter is not only a powerful tool for discussion and interaction, but a vital marketing role for universities to engage with valuable, tech-savvy consumers in real time. This report examines current best practices for how colleges can use Twitter to reach and engage alumni and offers implementable recommendations to improve Twitter presences and social media initiatives for alumni.
Alumni associations must constantly be up to date with the latest trends and innovations in social media and mobile. This report offers a glimpse at the strategies leading colleges and universities are using to align and coordinate outreach and campaigns across a range of new platforms and sub-segments of their alumni bases.
This research examines the relationship between graduates and their alma mater as well as to distinguish their current donating behavior. Corporate Insight looked to understand the opinions graduates have regarding how they are treated as alumni. This research also includes where the alma mater ranked against other causes like charities and other types of philanthropy. To accomplish this, Corporate Insight surveyed students who have received an Undergraduate degree from a list of 187 major college universities. 1,100 respondents (from 168 different schools) conducted an online survey using Qualtrics’s consumer panel. Interviews were done from October 7th – October 9th.
Key to an Effective Email: Make it Beautiful and Keep it Simple Every college and university must use the first (and still primary) digital messaging tool, email, to reach alumni. The best and most well-crafted emails not only break through the clutter of modern inboxes, but the email design and content differ between schools.Subject Lines Matter, Be Clear and Concise The world moves quickly, and people feel their time is valuable. Emails offering clear subject lines and succinct communications that deliver their message are most effective. This brief examines effective email content and design practices for six school covered by the Alumni Monitor coverage group.
Alumni volunteers serve as useful representatives for a university and college, helping to plan and coordinate events, programs and initiatives. Opportunities vary by school, but when it comes to volunteering, institutions should follow two simple ideas: make it easy and recognize volunteers. In this brief, Corporate Insight presents four best practices on alumni volunteerism, drawing from our Alumni Monitor Updates, which tracks 45 schools from a wide range of endowment sizes.
Social Media Matters: Offer an Ambassador Program Colleges and universities are creating reward programs by offering supporters an incentivized social media ambassador program to promote official Giving Day content. The most effective social media ambassador programs reward participants for their online participation with an entry to win school apparel and merchandise. Social media ambassador programs are critical to spark alumni participation in Giving Day and campaigns.Fundraising Updates Are Simply Not Enough: Incorporate a Webcast It is imperative that schools use social media to provide fundraising and donor updates to supporters about their Giving Days. Without having to wait for fundraising updates, donors can quickly learn about the event’s progress in the broadcast. This brief looks at critical Giving Day strategies and features.