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Alumni associations must constantly be up to date with the latest trends and innovations in social media and mobile. This report offers a glimpse at the strategies leading colleges and universities are using to align and coordinate outreach and campaigns across a range of new platforms and sub-segments of their alumni bases.


Social Media Still Matters: Ambassador Programs Gain Traction  Since last year, five additional schools introduced ambassador programs in honor of giving day. The most effective social media ambassador programs incentivize online participation with a chance to win school apparel and merchandise.Showcase Results Creatively: Publish Infographics Through social media, email, and microsite progress meters, schools are better able to provide timely fundraising and donor results to supporters about their giving days. These visuals are an effective way to present a lot of data in an easily digestible manner, allowing donors to better comprehend a giving day’s outcome. This brief examine new techniques to maximize Giving Day results.


Improve Ease of Use: Pre-Fill Form Fields  The most effective online giving forms pre-fill donor information to create an efficient experience. Schools must follow this practice to maximize the effectiveness of their giving forms.Security Matters: Add a User or Site Verification Element   University websites should offer Secure Sockets Layer (SSL), Hypertext Transfer Protocol Secure (HTTPS) or user authentication verification software (e.g., reCaptcha) to assure donors that their websites are safe and secure.Create a Seamless Donation Process: Use Progress Meters and Responsive Design Donors should experience a direct, effortless giving process on any mobile or desktop device. Schools should include a range of standard features, including breadcrumbs, progress meters, expandable sections, lightboxes and responsive design. This research examines effective giving form practices.


Social Media Matters: Offer an Ambassador Program  Colleges and universities are creating reward programs by offering supporters an incentivized social media ambassador program to promote official Giving Day content. The most effective social media ambassador programs reward participants for their online participation with an entry to win school apparel and merchandise. Social media ambassador programs are critical to spark alumni participation in Giving Day and campaigns.Fundraising Updates Are Simply Not Enough: Incorporate a Webcast It is imperative that schools use social media to provide fundraising and donor updates to supporters about their Giving Days. Without having to wait for fundraising updates, donors can quickly learn about the event’s progress in the broadcast. This brief looks at critical Giving Day strategies and features.