Engaging a Growing Alumni Community
A Review of Alumni Milestone Celebrations
Schools must leverage alumni milestones to improve alumni development. From our review of alumni websites, common milestone celebrations include designated microsites, promotional logos, custom hashtags and contest giveaways. This brief presents five alumni milestones from schools within the Alumni Monitor coverage group as well as other universities that surpassed their 100,000 alumni mark.
Twitter is not only a powerful tool for discussion and interaction, but a vital marketing role for universities to engage with valuable, tech-savvy consumers in real time. This report examines current best practices for how colleges can use Twitter to reach and engage alumni and offers implementable recommendations to improve Twitter presences and social media initiatives for alumni.
Alumni associations must constantly be up to date with the latest trends and innovations in social media and mobile. This report offers a glimpse at the strategies leading colleges and universities are using to align and coordinate outreach and campaigns across a range of new platforms and sub-segments of their alumni bases.
Social media has grown from an afterthought to a key component in alumni outreach, allowing schools to reach out and stay in touch with their graduates. Facebook offers a flexible outlet for alumni outreach and development offices to reach their university communities. This white paper examines the best practices in Facebook-based alumni outreach.
Key to an Effective Email: Make it Beautiful and Keep it Simple Every college and university must use the first (and still primary) digital messaging tool, email, to reach alumni. The best and most well-crafted emails not only break through the clutter of modern inboxes, but the email design and content differ between schools.Subject Lines Matter, Be Clear and Concise The world moves quickly, and people feel their time is valuable. Emails offering clear subject lines and succinct communications that deliver their message are most effective. This brief examines effective email content and design practices for six school covered by the Alumni Monitor coverage group.
Create Well-Designed Graphics: Make Infographics Clean and Simple Colleges and universities must design infographics in an easily digestible manner where alumni can clearly read the content and limit the amount of scrolling to view the entire graphic. Professional, well-designed graphics capture a reader’s attention.Keep Branding in Mind: Incorporate School Logos and Colors The most effective infographics incorporate school colors, logos or other recognizable features. When readers scan the infographic, the colors and logos should easily help identify the school publishing the graphic and draw an association that is both familiar and professional. This brief showcases five infographics from universities within the Alumni Monitor cover group.
Social Media Still Matters: Ambassador Programs Gain Traction Since last year, five additional schools introduced ambassador programs in honor of giving day. The most effective social media ambassador programs incentivize online participation with a chance to win school apparel and merchandise.Showcase Results Creatively: Publish Infographics Through social media, email, and microsite progress meters, schools are better able to provide timely fundraising and donor results to supporters about their giving days. These visuals are an effective way to present a lot of data in an easily digestible manner, allowing donors to better comprehend a giving day’s outcome. This brief examine new techniques to maximize Giving Day results.
The rapid change of communications offers opportunities and threats to the future of alumni magazines. The most effective magazines inform, entertain and engage readers of all audiences. All supporters, not just alumni, should have the option to subscribe to the print publication. This Alumni Monitor report reviews nine hard-copy magazines with an emphasis on design and availability, content, promotions and advertisements.
Alumni volunteers serve as useful representatives for a university and college, helping to plan and coordinate events, programs and initiatives. Opportunities vary by school, but when it comes to volunteering, institutions should follow two simple ideas: make it easy and recognize volunteers. In this brief, Corporate Insight presents four best practices on alumni volunteerism, drawing from our Alumni Monitor Updates, which tracks 45 schools from a wide range of endowment sizes.