Social Media Still Matters: Ambassador Programs Gain Traction
Since last year, five additional schools started their ambassador programs in honor of giving day. Participants use their social media networks to advertise the fundraising drive and earn points based on different activities such as mentioning a specific key phrase on Twitter. The most effective social media ambassador programs incentivize online participation with a chance to win school apparel and merchandise.
Showcase Results Creatively: Publish Infographics
Through social media, email, and microsite progress meters, schools are better able to provide timely fundraising and donor results to supporters about their giving days. To further promote the giving day results, schools should utilize catchy infographics to display the results. These visuals are an effective way to present a lot of data in an easily digestible manner, allowing donors to better comprehend a giving day’s outcome.