Key to an Effective Email: Make it Beautiful and Keep it Simple
Every college and university uses the first (and still primary) digital messaging tool, email, as a way to reach alumni. The best and most well-crafted emails not only break through the clutter of modern inboxes, but the email design and content differs between schools. The most effective, interesting emails are those that follow two simple ideas: make it beautiful and keep it simple. Schools that use well-designed graphics or images, and take time with their layout, are more likely to produce pieces that alumni will want to read and engage with; quick-and-dirty hack jobs, while well-meaning, are easy to spot (and avoid).
Subject Lines Matter, Be Clear and Concise
The world moves quickly and people feel their time—even time spent reading over emails—is valuable. Emails offering clear subject lines and succinct communications that deliver their message are most effective. Subject lines should have a length of eight words or fewer, or 50 characters or fewer.