Improve Ease of Use: Pre-Fill Form Fields
The best and most effective online giving forms pre-fill donor information to create an efficient experience. This saves time—as most of donors’ personal information is already entered in the system—rendering users more likely to advance to the next step of the form.
Security Matters: Add a User or Site Verification Element
University websites should offer Secure Sockets Layer (SSL), Hypertext Transfer Protocol Secure (HTTPS) or user authentication verification software (e.g., reCaptcha) to assure donors that their websites are safe and secure. These security measures can help gain donors’ trust, ensuring that their personal and credit card information will be protected.
Create a Seamless Donation Process: Use Progress Meters and Responsive Design
No matter how a school presents its giving form, donors should experience a direct, effortless process on any mobile or desktop device. Schools should include a range of standard features, including breadcrumbs, progress meters, expandable sections, lightboxes and responsive design. Branding that reflects school colors or a campus background picture can also add continuity to the donor experience.