Donate Now
A Look at the Online Giving Process


    Improve Ease of Use: Pre-Fill Form Fields 

    The most effective online giving forms pre-fill donor information to create an efficient experience. Schools must follow this practice to maximize the effectiveness of their giving forms.

    Security Matters: Add a User or Site Verification Element  

    University websites should offer Secure Sockets Layer (SSL), Hypertext Transfer Protocol Secure (HTTPS) or user authentication verification software (e.g., reCaptcha) to assure donors that their websites are safe and secure.

    Create a Seamless Donation Process: Use Progress Meters and Responsive Design

    Donors should experience a direct, effortless giving process on any mobile or desktop device. Schools should include a range of standard features, including breadcrumbs, progress meters, expandable sections, lightboxes and responsive design. This research examines effective giving form practices.