Alumni Sentiment Survey

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This research examines the relationship between graduates and their alma mater as well as to distinguish their current donating behavior. Corporate Insight looked to understand the opinions graduates have regarding how they are treated as alumni. This research also includes where the alma mater ranked against other causes like charities and other types of philanthropy. To accomplish this, Corporate Insight surveyed students who have received an Undergraduate degree from a list of 187 major college universities. 1,100 respondents (from 168 different schools) conducted an online survey using Qualtrics’s consumer panel. Interviews were done from October 7th – October 9th.