Campaign Tracker: Alumni Monitor’s Q1 2018 Review

Saving for education

As part of its Alumni Monitor service, Corporate Insight publishes a quarterly analysis of comprehensive university giving campaigns gathered through our proprietary campaign data tracking system. The Campaign Tracker offers an in-depth view of how higher education institutions progress toward their stated fundraising goals and highlights the tools, outreach efforts and solicitations that have proven successful. Let’s look at some notable moments of Q1 2018:

Giving day season officially began with six schools—American, FSU, Kenyon, Lafayette, Lehigh and University of Maryland—hosting their fundraisers in Q1. Villanova surpassed its $600 million goal by 25% with three months remaining in the For the Greater Great campaign, and Brown University announced its 2022 campaign deadline for Brown Together. Our tracker indicates that NYU and University of San Diego have yet to release the final results of their campaigns, which concluded in December 2017. Out of our 28 active campaigns (as of March 30, 2018):

  • 39% have reached $2 billion or more
    • Four universities—Chicago, Harvard, Johns Hopkins and Michigan—raised at least $4.1 billion
  • 24 schools are more than halfway to their goals
    • 13 are at or above 90% completion, with Florida State achieving 94% most recently
    • Harvard and Villanova have already surpassed their goals by at least 23%, while Washington University in St. Louis topped its goal by 10%
    • Johns Hopkins and University of Michigan exceeded their goals by 8%
    • Michigan State University surpassed its goals by 7%
  • 13 campaigns have at least 100,000 donors
  • Five schools hosted at least two campaign events
  • The average percentage of alumni who donate (among campaigns that provide this information) is 47.1%

progress towards fundraising goals in q1 of 2018

Check the CI Higher Education Blog for updates from the Alumni Monitor Campaign Tracker, which aggregates and analyzes higher education fundraising data across a series of verticals—including total funds raised, percentage of goals completed, alumni participation, total number of donors, duration and other noteworthy elements.

For more information, please contact Dana Peterson at dpeterson@corporateinsight.com or visit us at alumnimonitor.corporateinsight.com.

 

About the Author

Amanda is a former Senior Research Associate for Alumni Monitor at Corporate Insight.

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