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Creative Ways for Giving Days: New Techniques to Improve Results

Creative Ways for Giving Days: New Techniques to Improve Results

$50.00

By using digital tools and social media networks, Giving Days can help recruit new donors, re-connect existing donors and build a sense of community and excitement around donating to an alma mater. In the second installment of our giving day assessment, we review eighteen schools that hosted their 2017 giving days between February and April to identify the most innovative contests, programs and communications of these single-day donation drives. This brief highlights the creative twists that contribute to an engaging and successful Giving Day.


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