The rise of social media and mobile has brought with it sea changes in alumni engagement strategies. One of the greatest challenges for colleges and universities is that these new communication strategies do not replace any of the traditional fund-raising methods; instead, the new mediums merely open alternate fronts in the contest for fundraising dollars. This report offers a glimpse at the strategies leading colleges and universities are using to align and coordinate outreach and campaigns across a range of new platforms and sub-segments of their alumni bases.
In this report, Corporate Insight highlights 19 best practices for alumni outreach from 40 schools. The appendix offers additional innovative communication techniques being used today. These examples, as well as those we included from other industries, share similar qualities in terms of ease-of-use, clear messaging, story reinforcement, and inspiration to get involved and contribute.