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Alumni Twitter Outreach: Engaging Alumni, 140 Characters at a Time

Alumni Twitter Outreach: Engaging Alumni, 140 Characters at a Time

$500.00

This edition of the Alumni Monitor Report reviews the different ways colleges and universities use Twitter to reach alumni and keep them engaged with their alma mater. We examined the Twitter presences for over 50 colleges and universities, starting with how they publicize their alumni Twitter presences on their homepage, alumni main page and social media directory. We also studied both the general-audience and alumni-focused Twitter accounts to analyze design, content and tone.


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