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Donate Now: A Look at the Online Giving Process

Donate Now: A Look at the Online Giving Process

$150.00

All schools within the Alumni Monitor coverage group offer online giving capabilities, but the design and layout of each online giving form varies. No matter the design and layout, donors should easily be able to make a gift to their alma mater in a seamless, straightforward manner. By offering prefilled fields, displaying a progress meter and clearly labeling sections within each step, schools can help ease the giving process and reduce the amount of time required to donate. Specifically, this report looks at three schools’ online giving form processes from start to finish: Boston University, Kenyon College and Ohio State University.


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